The Foundation of Our Work
Our Vision & Business Idea
Kiviks Musteri has its roots in Österlen, and the sense of place runs through everything we do. Our vision is about sharing that feeling — bringing Österlen to life while creating long‑term opportunities for the people who live and work here. Our business idea describes how we achieve this: by growing, refining, marketing, and selling products based on fruit, berries, and vegetables that are the market’s natural choice.
Our Origins and Our Responsibility
A vibrant Österlen
Österlen is the point from which everything flows. It is the landscape, the light, and the culture that have shaped both the company and the people who work here. Our vision is built on giving more people the opportunity to experience this place — even those who cannot visit in person. That is why we strive to carry the feeling of Österlen forward through our products and through the encounters we create across the country.
At the same time, our vision is about contributing to a thriving local community. Through our continued growth, we create opportunities for colleagues, suppliers, and their families to live and work in Österlen. Our commitment to culture, community life, the environment, and the development of the food industry is part of keeping this place vibrant and alive.
How We Put Our Vision into Practice
A Business Idea with a Clear Origin
Our business idea is clear: Kiviks Musteri grows, refines, markets, and sells products based on fruit, berries, and vegetables that are the market’s natural choice. This principle guides everything we do — from cultivation to finished product.
Our work is built on craftsmanship traditions combined with modern technology and a long‑term approach to quality and raw materials. By staying true to our origins while continuously developing our methods, we create products that carry forward the character of Österlen and the idea on which the company is founded.